The End Of The Social Network Era, The Rise Of The Social Circle Era
Wow! Great read and exactly in-line with what I think is going to happen. This is exciting for business as someone endorsing your product to their “social circle” is going to be much more powerful than an endorsement to their “social network”. It will carry much more weight. Be careful though, a negative review of your business is going to carry much more weight with the “circle” as well.
Understand that things are different in 2011 and you need to shape your business around these new realities.
